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NewMotion’s EV Driver Survey: What can the industry learn about consumer attitudes towards EVs?

ev iconCovering five different countries, including France, Germany, Belgium, the Netherlands and the UK, and speaking to more than 10,000 Electric Vehicle (EV) drivers from across those countries, NewMotion’s EV Driver Survey is said to be the largest and most comprehensive in the industry to date...and you could learn so much from it!

Garage owners and mechanics alike are starting to think about EV equipment and asking the questions:

  • What do consumers think of EVs?
  • What access do EV drivers currently have to charging stations?
  • What are consumers expectations for the future?

This information is readily available for you to download now, just visit NewMotion by clicking here.

So, what are Hofmann Megaplan’s key takeaways from this survey?

3 Key Takeaways...

  1. Breadth and diversity emerging among EV drivers across all countries.

The survey indicates that there is no ‘average’ EV driver and urges the market to not think there is a single profile for what an EV driver looks like.

Two-thirds were aged 25-54, in the central section of their working lives. Drivers in the UK were particularly young, with 16% of them under 25, while Belgium had the strongest take-up among over-65s, at 17%.

  1. Drivers want more, faster, interoperable charge points

Two improvements to the charging experience for EV drivers were particularly popular; better and faster availability of public charging points, and charge point interoperability.

Better availability of public charge points came out strongly overall, with 48% choosing it – and 43% in the UK. This was beaten on average by faster EV charging, which was at the top of the list for 52% of drivers overall but only 41% for the UK.

Next in line is charge point interoperability, with 36% wanting a single charge card for every public charge point (28% in the UK).

  1. Financial benefits beaten by environmental reasons for consumers choosing an EV

The research also found that drivers are increasingly choosing electric vehicles for eco reasons rather than financial; a total of 58% of drivers across all markets said they had opted for an EV for sustainability reasons versus 34% for financial reasons.

Interestingly, the gap between the two was closer in France and the UK; in both markets 31% of respondents said eco reasons ranked highest, with 21% of French EV drivers selecting financial reasons and 18% of UK drivers.

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