Hofmann Megaplan Blog
With the ever-increasing amount of new tyre manufacturers now available on the market, I thought it worth taking some time to explore the issues I've seen many fitters having when it comes to quoting and replacing wheels recently.
As an alignment engineer, you often find yourself on installs with a garage owner nearby on the phone to a customer. This probably rings true for many tyre fitters reading this now. The story on the other end of the phone goes something along the lines of "How much will that be then? Oh wow! What about the price of a budget tyre?". It is the term BUDGET TYRE that causes the hearts of many a fitter to sink, but not for the same reason a customer might think.
A budget tyre approach simply doesn't suit most vehicles. As a fitter, you will have taken the time to ask what car the customer drives, how many miles they cover and maybe even the type of driving they do most commonly.
All this should determine the right type of tyre for the vehicle, at a price point which will be most efficient in the long run. Whichever option is fitted, as a business you are likely to be making roughly the same for fitting. Customers forget it is the quality of tyre they are compromising on, not the price of your time.
The same garage owner I mentioned earlier said to me after that call "this customer does 40,000 miles a year and wants budgets" rolling his eyes in disbelief. Some customers will take this a step further!
I've seen many people buying tyres on auction websites, thinking they're getting a great deal only to find out that the tyres have the wrong speed or load rating, risking the safety of themselves and other road users.
The Moral of this Tyre Fitting Story
As tyre fitters, you are the ones supplying the tyre, you have the tyre fitting equipment and so as an industry, we should be trying to educate and not frustrate!
There are tyres now being manufactured just for summer and winter use on domestic vehicles. Yet many people keep the same type of budget tyre on all year round and wonder why they need replacing 4x as much, forgetting the impact these cheap tyres will have on how the car reacts during the summer/winter conditions.
What's more, car manufacturers now often work with tyre manufacturers in a bid to resolve common wear issues. For example, the tyre manufacturers may use harder compounds in certain parts of the tyre that suffer from wear more. Fitting a budget would simply allow these common issues to continue and cost the customer more in the long run.
Many buy second hand and forget there is still a cost to pay for the fitting, supply of valve, wheel balancing and correct tyre disposal. Access to your tyre fitting equipment and advice on the correct tyre is all a part of the package you need to sell.
So next time a car arrives and you're getting ready to fire up your tyre changing machine, remember, you probably make a similar margin no matter what tyre you fit, but the customer will spend a lot more and potentially not trust you if their tyres are bald a month later. Take the time, have the conversation and make sure you're using your tyre machine to fit the right tyres.
My Dad always used to say to you get what you pay for! This statement is as true as ever with tyres. It's our job to educate road users and help keep everyone safe!
Author | Warren Carr | Wheel Alignment Specialist
My name is Warren Carr and I'm part of the team of alignment engineers at Hofmann Megaplan. I will be using this blog to regularly highlight some practical hints and tips which will help you, our garage professionals, achieve great results with your equipment, no matter the make of alignment machine.
As always our engineers have been busy up and down the country fitting a variety of garage equipment.
Last week we completed an install for Elite Direct Tyres in Rainham. From their state of the art showroom and garage in the east of London they offer everything from tyre fitting and wheel alignment to car servicing and MOTs.
The company boasts 67,000 square feet of warehousing space alongside its 20,000 square feet retail store, which they keep fully-stocked with the latest alloy wheels and tyres alongside many other ancillary products. They even have a cafe in their waiting area!
Self confessed experts in all things automotive, they say on their website "we pride ourselves on our extensive knowledge of tyres, alloy wheels, brakes, suspension systems, exhausts – the list is endless."
With sales complete onsite, over the phone and through their Point S powered website, this is a busy workshop with a requirement for the best equipment.
Enter Hofmann Megaplan. Two of our expert engineers spent a day onsite fitting a host of the best premium garage equipment money can buy. This included two brand new service lifts to expand the working area of the garage.
Also installed was a
This was in addition to a
Hofmann Megaplan would like to thank Elite Direct Tyres for its custom and for choosing our machines to feature in their incredible garage set up!
Look no further than the Hofmann Megaplan TreadReader, capable of diagnosing misalignment and tyre wear condition in a way that informs customers and increases service sales.
This hand-held alignment technology provides an instant visual health check and promises to boost the sales of your alignment services.
James Boon, EVP of Garage Equipment on the TreadReader
"There is something about human nature that makes many of us naturally suspicious when someone tells you that you have to spend money! However, the TreadReader presents the customer with a very
The unit itself is lightweight, robust (the company claims it has the same characteristics of the well-known brand hammer Drill) meaning it can withstand the volume use of a heavy-handed technician and requires just a few seconds to run over all 4 tyres for instant upload to a smartphone or tablet via the TreadReader App, which can then be converted into a hard printout or emailable document.
The TreadReader is the device taking the tyre and alignment industry by storm with its ability to inform customers in a clear and concise manner of the dangers their vehicle might be putting them in. The added bonus? A boost in business for garages that might otherwise have been missed out on.
For more information on this innovative technology, take a look at the TreadReader on our website now.
Introducing from Hofmann Megaplan the newly renowned megamount Smart X tyre changer, the 'Ultimate Offering' in tyre removal machinery.
The megamount Smart X tyre changer combines advanced technology with safety intelligence, that allows this fully automated process to complete handling of any class 4 vehicle tyre with ease and proficiency.
What is different about the Smart X?
As any new piece of garage equipment should do, the Smart X has introduced many new features that the industry hasn't seen before including:
Fail Safe Dead Man System
3D Mass Calculation via Twin Lasers
World Wide BMW Approval
Alongside these revolutionary capabilities, the Smart X also demonstrates the quality that has come to be synonymous with Hofmann Megaplan; the simplicity of the design, space efficiency and the intelligence of the technology to increase productivity within your garage.For more information on the Smart X tyre changer, take a look at it's page now...
Contact us online or call us today on 01480 891011 to book an appointment to our showroom to see the megamount Smart X in action!
A spot of ingenuity from our engineers at this recent install in Kam Servicing in Heanor.
There was a limited amount of space to work with, but we successfully managed to install a Megamount 603 tyre changer and a Megaspin 420 wheel balancer. The main concern was making sure they didn't get in the way of the doors or each other, and we managed to create the perfect fit. Both machines are able to operate seamlessly in tandem without disruption to the other.
The above image shows how we were able to make the most of space we had for the install whilst minimising the tyre equipment's overall footprint in the workshop.
We are pleased to share a recent example of our
As you can see below, the machines look incredible in the garage and the attention to detail by our engineers means a tidy and professional finish.